Make Informed Decisions by Using Demographic Reports

If you are a real estate broker, retailer, franchisee, or restaurateur currently involved in expansion, site selection, acquisition or disposition, a professional demographic report can be invaluable. We understand decisions are being made on major investments and these decisions must be based on the most accurate data available. This knowledge can give you an important piece of the puzzle you need in your site selection, acquisition or disposition processes.  

Assess if a site has enough population or income to support a new or current retail store.  Compare locations to your site criteria and know if your customer is in the market.  Study and analyze which potential investments would be most profitable. A complete informative profile can show you other decision making facts such as households, families, growth, racial makeup, sex by age, householders, housing, household structure, drive-time to work, educational attainment, and daytime densities. Our demographics are derived from the US Census and allow you to select and inspect up to 4 radii per report with a color ring map.  You may choose any US site by street address, intersection, or coordinates including Alaska and Hawaii.  If a radius or does not fit your trade area, we can also provide information using geographic boundaries such as cities, counties, zip codes, or MSAs. Need something more specific?  Custom trade area reports are also available referenced from outlines you draw on a map.  We can then input that into our GIS system and report on it.

Are you a landlord or property manager that is buying, selling or leasing? Market your properties effectively by including our demographics in your marketing materials. Show your clients why they should buy your property or lease your space.  Investors and developers can minimize risk by showing potential clients how they fit into a new project. Get more commitments and pre-lease more space before you invest or build.  Appraisers can more accurately appraise values on commercial properties and lenders can evaluate if lending on a specific property is a good risk by using DemoReports.


Our Most Popular Demographics

With over twenty-five years of demography experience, we have helped several well known national chain retailers, real estate firms, and financial institutions with some of their most important projects. When it comes to selecting where to locate a new retail building, appraising, or giving a loan, you want to be sure you get an A location. A secondary location can cost millions of dollars in lost revenue while a competitor makes the profit you should have.  Get the advantage by arming yourself with the tools that can put you ahead of the competition. See our most widely used and trusted reports below.

Current Estimates and Projections

Full Profile Executive Summary Trade
County Consumer Expenditure Zip Code

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Demographic Report Importance for Marketing

An entrepreneur needs demographics to distinguish the perfect buyer for his item or benefits and create promoting methodologies, for example, item bundling, notices, business targeting and valuing. An entrepreneur who is attempting to modify her showcasing plan to the nation's changing makeup may think that its valuable to realize that, as per a 2010 Nielsen Company, Hispanic customers spend more on child things, African-American customers purchase more aromas and elements for home cooking and Asian-Americans are more similar to eat out and shop at club stores. Since organizations can't focus on their promoting to every individual customer, socioeconomics are the best strategy for focusing on showcasing to gatherings of individuals with comparative qualities.

Entrepreneurs regularly first accumulate statistics to incorporate into the marketable strategies used to raise start-up assets and guide the starting of the business. Statistics incorporates geographic territory, age, wage, race, sex and instruction level. It additionally incorporates shopping propensities, conjugal status, number of youngsters and other shopper attributes. You may require nearby socioeconomics about what number of individuals claim autos or homes, who goes to school or what level of occupants are Internet clients. Regardless of whether the socioeconomics portray national or nearby markets, this encourages you to avoid the hit-and-miss advertising strategy.


Mapping Demographics

Variable Shaded Maps


Choose from a vast array of variables such as Total Pop., Average Household Income, Daytime Pop., Race, etc.

We help you visualize specific data in an easy to read format. Thematic presentations are color shaded by Block Groups which are much smaller than a Census Tracts or Zip Codes.  They will allow you to see population densities and target areas matching your site selection criteria. This is a great tool for understanding where the densities of a variable lie in your market allowing  you to search for locations that make sense. This could potentially save you a great deal of time.  Once you narrow down neighborhoods that fit your criteria, run a full profile on them to compare sites and determine prime locations.


Variable Shaded Map



Statistical data is accumulated by a few sources, including the U.S. Census Bureau and the Bureau of Labor Statistics, which distributes its Consumer Expenditure Survey. Estimates and Projections are then calculated using a proprietary methodology by one of our most trusted providers. Your neighborhood chamber of commerce can give specifics about your prospective area. Standard and Poor's distributes its Industry Surveys and Consumer Index. Your neighborhood chamber of commerce also can guide you toward knowledgeable insights.

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